Comp within your micro-market tier — coastal, mesa, or inland — and within your school boundary. Cross-tier comps mislead: a Clairemont canyon-view home and a similar Encinitas floor plan live in different markets. Weight the last 60 days; San Diego's tight inventory keeps well-priced homes moving.
San Diego buyers purchase the climate: patios, decks, canyon views, and garden rooms staged as living space return more than interior upgrades. Photograph in full sun, lead with the outdoor frame, and name the beach-or-trail minutes in the copy.
A meaningful share of San Diego buyers carry VA financing. Sellers who understand VA appraisals and avoid blanket-rejecting VA offers widen their pool with some of the market's most reliable closers — military buyers with orders close on schedule.
If you added an ADU or converted a garage, permits and rental history are headline marketing. Unpermitted conversions get priced punitively in diligence — document or disclose up front.
Near the water, show corrosion maintenance (fixtures, HVAC, railings). Everywhere, roof and termite clearance (Section 1 is customary in SoCal sales) smooth escrow. A verified RealtyChain listing agent can run your tier's comps today — free match form on this page.
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